A strong brand is key for property management companies that want to grow. It helps get their name out there and builds trust with tenants. To be successful, property management companies need high profits, low vacancy rates, and a growing business. But to get there, they need a brand that stands out. A consistent brand can make all the difference between getting a tenant and having empty spaces.
Here are a few stats that show just how important it is to have a strong brand:
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66% of consumers choose brands that share their values
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75% make purchases based on the brand/company name
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90% expect brand consistency across physical locations and media platforms
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75% of marketing leaders consider branding critical for growth
Making a name for your brand in the community is a must when you're filling a new residential or commercial building. To keep residents happy, you need to build trust, reliability, and value around your brand. Growing your property portfolio is key to growing your business. Consistency is important, so all your properties should work together under one cohesive brand strategy.
Check out how different property management sign solutions can help you keep a consistent and professional look across all your properties.
6 Signs & How to Use Them For Consistent Branding
1. Feather Flags
Feather flags are tall, lightweight banners on a flexible pole that catch the wind and really grab your attention. Their bright colors and movement make them super noticeable, which is why they're a hit for outdoor advertising and events. Using feather flags across multiple properties can help a property management company create a consistent, attractive brand presence that looks great and gets attention. This makes each property more appealing to current and prospective tenants.
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Place feather flags at the entrance of each property to create a welcoming vibe.
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Use them to promote open houses, leasing deals, and community events.
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Tailor feather flags for seasonal promotions and themed events.
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The best part is that feather flags are portable, so you can move them around as needed for flexible branding.
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Stick to simple, consistent branding elements like logos, taglines, and colors that you can use again and again at different locations.
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Compared to other outdoor advertising options, feather flags are a relatively affordable solution, especially when you need multiple ones.
Feather flags are a great way to boost brand recognition across multiple properties. By using them at each location, you can create a unified brand presence that attracts more tenants and fills vacancies.
2. Aluminum Yard Signs
Long-lasting aluminum yard signs are great for outdoor use. They're made of aluminum, a material that's both lightweight and sturdy, making them ideal for advertising and sharing information outside. Use these signs to inform and entice new tenants by customizing them with your company's branding and information. They're perfect for keeping current or future tenants in the loop. Also, if your properties are in different locations with varying weather, don't worry — these signs will withstand the elements and keep your branding looking sharp. Here are some ways to use them:
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Place them in key spots around the property to share important info like leasing office locations, property names, and contact details.
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Direct visitors and potential tenants to available units, amenities, or parking areas.
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Share important info like office hours, community rules, or upcoming events.
You can also use these signs to attract and inform new tenants at multiple locations by customizing them with your company's brand and information, and sharing what's new and happening.
3. Wall & Window Graphics
Large-scale window and wall graphics are a great way to upgrade a space. They're both decorative and functional, boosting visual appeal and getting the brand's message across. Window graphics, in particular, can provide some much-needed privacy, branding, and decoration, all while making use of space that would otherwise go to waste. While previous strategies help create and establish branding for your property, wall, and window graphics are powerful tools for reinforcing branding.
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Apply window graphics to office windows, storefronts, and amenity areas to showcase your branding, services, and/or promotions.
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Add wall graphics in lobbies, hallways, and common areas to display the property’s logo, mission statement, and key features.
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Use geographic-specific designs that reflect the community vibe or local culture, enhancing the aesthetic appeal.
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When your signage needs are two-fold, use window graphics to create privacy while promoting your brand (i.e., in fitness areas or offices).
Property management companies can really make the most of wall and window graphics, creating a cohesive look and feel throughout their properties. By doing so, they can enhance the overall visual appeal, consistency, and functionality of the space, making it a more engaging place for tenants and visitors to be.
4. Vinyl Banners
Vinyl banners are tough, large signs made from vinyl. They're perfect for outdoor ads and branding multiple properties because they're super resilient and can show off bright graphics. Vinyl banners are great for getting people's attention at big events and promotions. Plus, they're easy to set up, take down, and move around, so you can use them again and again at different spots.
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Use vinyl banners to announce new openings, special deals, or community events.
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Hang them in busy areas, by entrances, or along streets to get noticed by potential customers.
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Reinforce your brand with these big, eye-catching signs that really leave an impression.
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Vinyl banners are super versatile, so they work for both short-term and long-term messaging.
Since vinyl banners are versatile, noticeable, and affordable, they're a great signage solution for both short-term and long-term branding. They're perfect for making a big statement that you want your customers or residents to remember.
5. A-Frames
A-frames, or sandwich boards, are portable options for capturing passersby's attention on sidewalks or other areas. They are an excellent solution for temporary or changeable messaging and even when your property entrances vary because of different building styles or types, A-frames are ideal due to their portability and size. Immediately visible to visitors or passersby, these signs capture attention and attract potential tenants when you are trying to fill vacancies quickly.
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Place A-frames at the property's entrance or near high-foot-traffic areas to advertise leasing specials, property tours, or upcoming events.
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Use them to provide directional information during open houses or community events.
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Display temporary information such as maintenance schedules, office hours, or other timely announcements.
To create a seamless experience, use A-frames that highlight our brand at every opportunity. A-frames are easily movable and quickly updated with new messages, making them ideal for dynamic branding across properties. They are a great choice because you can easily update or move them, making them ideal for sharing messages at different locations.
6. Directories, Wayfinding & Informational Signage
Friendly and helpful signs are important for big properties or places with many buildings. Directories, wayfinding signs, and informational signs make it easy for visitors and residents to find their way around. Using durable materials like aluminum and acrylic, these signs not only serve a purpose but also look great and professional.
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Install signs in key areas to help visitors and tenants find their way quickly.
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Use wayfinding signs to guide people to amenities, leasing offices, parking, and units.
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Set up information boards for important notices, community rules, and event schedules.
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Good signage improves the user experience, making navigation easy and reflecting well on the brand.
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Clear directions reduce confusion for visitors and tenants, enhancing their overall experience.
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Consistent and clear messaging shows respect and professionalism for your brand.
Strategic signage can be a fantastic way for property management companies to enhance their brand. By adding well-designed signage to your branding efforts, you can greatly improve the visibility and professionalism of each property you manage. This approach helps create a unified and polished brand presence, no matter where your properties are located. Clear and professional signage serves many important roles. It makes your properties easier to spot and remember for potential tenants and visitors. Plus, great signage reflects your attention to detail and professionalism, which helps build a positive image for your brand.
By thoughtfully using signage, property management companies can strengthen their brand identity, engage more effectively with tenants and visitors, and ultimately boost the appeal of their properties. A well-planned signage strategy is a smart investment that can enhance your brand reputation and attract quality tenants.
Let AlphaGraphics Brand Your Properties
At AlphaGraphics, we provide local installation, delivery, and print expertise no matter how quickly you may grow. Visit the center near you to learn more about our signage solutions and get started with your next multi-property branding project.
Need to rebrand newly acquired properties?
Check out our blog post on the subject for a step-by-step guide on how to integrate new properties into your existing brand identity.